Social Media Production
Operating both in the field and in breaking news situations,
I capture candid moments and share them with millions of social media users.
Field Assignments
University of Minnesota competes
at UDA Dance Nationals
I traveled to Orlando, Florida as part of the first-ever news team to cover UDA Nationals. Judging by the incredible reception, Minnesota has been waiting a long time to see these athletes get recognized.
Over 4,000,000 views
across 20 pieces of content, posted over three days
WCCO Goin' to the Lake
WCCO anchors travel to small towns across Minnesota, highlighting all they have to offer. Recognized as "Most Outstanding Brand Social 2024" across the CBS Local station group.
Over 2,200,000 views
across 52 pieces of content, posted over nine days
Breaking News
When compelling video or important information comes into the newsroom, it shouldn't sit on the shelf until the next scheduled newscast. In less than an hour, each of these videos reached audiences in Minnesota and beyond.
Over 3,160,000 views
across four pieces of content
Good information keeps people safe. These proof-of-performance reels shows the role that WCCO-TV played in protecting the public, particularly once the dust settles on breaking news.
Over 240,000 views
across two pieces of content,
30 seconds average watch time
The Fun Stuff
Reporter John Lauritsen has a talent for meeting colorful characters in his series Finding Minnesota. Social media gives these local icons another place to shine.
Over 3,000,000 views
across three pieces of content
Television Spots
Targeted Special Report Promos
Proof-of-performance Promos
Image Promos